Lil Wayne “This Is How We DEW” Ad


With his DEWnation right behind him, Lil Wayne asks too many damn questions in his second commercial for Mountain Dew.

In collaboration with Grammy Award winning recording artist, Lil Wayne and the action sports youth development agency STOKED, the DEWeezy program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial.

Sidebar: DEWeezy Trukfit Skate Park Opening